|The original PRAVDA|
|Your Peterborough 'Town Hall Pravda' ... keeping elderly residents|
informed and involved .... Louis Smith BARE!?
Stop Press An additional comment document http://democracy.peterborough.gov.uk/mgConvert2PDF.aspx?ID=13692 has been added to the so called Budget consultation, it includes this gem:
A resident asks: Why £80,000 for a glossy magazine that is virtually all on the council website.
The money set aside for Your Peterborough in thebudget is allocated, and hasn’t been spent. If the proposals are agreed, we envisage that this sum will be reduced substantially as we will be generating income through selling advertising space across the four editions.
TRIBcomment The council in competition for advertising with all local magazines, commercial radio and the weekly newspaper thereby putting 100's of local jobs at risk and paying commission to a agencies located somewhere else in the UK
Your Peterborough allows us (the council) to communicate with residents about our services and plans, and althoughwe engage with the media and have social media sites,
TRIBcomment One look at the sparse number of news releases issued by PCC and carried on the PCC website shows that very little regular information is released to the media, and frequently Paul Stainton on the BBC Cambridgeshire Bigger Breakfast Show - (broadcast weekdays from their Peterborough studios) will say "No one from the council was available" and when they are, it is down the end of a telephone line rather than live in the studio
this is not the case for all residents, particularly olderresidents.
TRIBcomment Older residents? Setting body copy in 5 and 8 point is way too small for those even slightly visually challenged and to be of any use the publication would have to be translated into several languages - Google will translate the print automatically!
By producing a quarterly magazine that isdistributed to every household in the city we areensuring that we can communicate key issues withresidents.
TRIBcomment Only if they wade through the confusing design, 'janet & john' text and physically get to read it. The distribution seems to vary, but many households now have 'no junk mail' notices attached to letterboxes and residents in sheltered housing rarely get to see the publication. In the past bundles of the 'town hall pravda' have been dumped in green re-cycling bins, when the distributor has "too many" or perhaps cannot be bothered..
We are, however, currently investigating future digital releases of Your Peterborough in order to reduce the number of copies that would need to be printed .........
That is in relation to the council produced colour publication Your Peterborough or as Minister Eric Pickles calls it A Town Hall Pravda and Mr Pickles wants to see the end in England of these self serving mutual backslapping local council propaganda sheets. The PCC simply isn't listening Eric!
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The council claims it needs to increase the number of copies and also DOUBLE the number of editions to four a year, and the reason ?
"It’s recognised that we need to ensure residents are kept involved and informed about what is going on in their city, following a year that has seen much change to the local media, both in print and on the radio."
True Johnson Press the owners of the Evening Telegraph have changed the daily to a weekly Peterborough Telegraph and that is simply due to business economics, possibly an over ambitious acquisition programme and the drying up of advertising to support the daily operation. It is sadly happening all over the UK with most publishing groups.
Meanwhile cash strapped PCC (AND currently without a Director of Communications,) admit they cannot fund the increased number of Town Hall Pravda print editions, so they propose commercially entering the market, and additionally trawling for advertising, thus further reducing the advertising spend available to the local print newspaper, a number of locally produced magazines and other regional newspapers within the PCC Unitary Authority boundary. Sheer madness, and might even put the Peterborough Telegraph out of business, with the loss of jobs also to be taken into consideration and the costs to the public purse that will entail. Well done Cabinet, HUGE own goal!
Next, the Budget report writer claims changes "on the radio" this is a good one as PBOROtrib knows for certain that on countless occasions spokesmen, spokeswomen and councillors have been invited onto the Paul Stainton - now countywide - BBC Cambridgeshire Bigger Breakfast Show to put their point of view, but frequently the message is "no one from the council was available", an excuse that is wearing very thin.
True that some of the programming on BBC local radio has changed, and cuts on a national level made, but also with the support of a few PCC councillors, and a firm twist of the arm of PCC Chief Executive Gillian Beasley, she managed to squeeze out a letter to the BBC Trust days before the consultation period ended. Julian Bray had already put in a detailed report directly to the BBC Trust, and the outcome was that BBC PETERBOROUGH radio studio complex is still very open for business and indeed the county wide breakfast show is now also available on DAB Digital radio, Internet worldwide and of course for a full week after broadcast on the BBC I-player. To make it even easier the breakfast show is produced live weekdays from....PETERBOROUGH !
Peterborough City Council Budget Document
INVESTMENT - REVENUE
This proposal sets out to increase the number of copies of the residents’ magazine Your
Peterborough from two to four editions a year. The magazine is currently produced by the council and is distributed to every household in the city. It’s recognised that we need to ensure residents are kept involved and informed about what is going on in their city, following a year that has seenmuch change to the local media, both in print and on the radio.
This money has been allocated in the budget but the intention is that these costs will be kept as
low as possible by selling advertising space in the magazine and combining an edition with the
annual council tax booklet as we did for 2012 and will be doing for 2013. The council is also
looking at a range of self-financing options which aims to reduce the cost further in the long-term.
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