KISS FM UK is teaming up with giffgaff to pay a listener’s rent for a year.
The Radio industry website Radio Today UK is reporting that Bauer owned KISS FMUK is to run a promotion on-air and online entitled ‘Your Place…Your Space’, asking listeners to create short-form creative video content or post a picture to Twitter or Instagram using #KISSgiffgaff in addition to providing a narrative of why they deserve to win.
The winner will be chosen at the end of August.
Group Programme Director at KISS FM UK Andy Roberts said “Today so many young people simply can’t afford their own space – giffgaff are a fantastic partner for the KISS brand to help give someone independence.”
Tom Rainsford, Brand Director at giffgaff said: “Rising rental costs are making it increasingly difficult for the younger generation to move out and take that step towards true independence. We’re aware that the financial future for many young people is unclear – so wanted to give an ambitious individual the opportunity to have their rent paid for a year. That way, the money saved can be utilised on doing something they’ve always wanted – whether that be starting a new business, going to university or even just put towards saving for their own place one day!”
Posted on Thursday, August 28th, 2014 at 2:10 pm by Radio Today UK.
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