The Information Commissioner’s Office (ICO) has written to the main UK political parties warning them about the need to follow data protection and electronic marketing rules relating to local government and general elections.
• identify themselves and provide an easy way to opt-out of future direct marketing at all times;
• be clear on whether they are carrying out market research (seeking someone’s opinions) or political campaigning (seeking to persuade them to vote a certain way); and
• be extremely careful when using ‘viral marketing’ that encourages individuals to contact friends and family on the organisation’s behalf.
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