The League One club has already ‘banned’ local daily newspaper the Swindon Advertiser since the start of this year. Could clubs such as Peterborough United follow this path and maximise media revenue ?
The Advertiser is barred from attending press conferences at the club and its media requests and questions are ignored. It has not been given a reason for the ban.
Chief sports writer for the paper Tom Bassam was told by club chairman Lee Power that “he got all the coverage he wanted from other media outlets in Swindon”.
But now it seems that other media outlets are getting the same treatment.
In future it seems that all media activity, beyond an obligatory post-match press conference with the manager, will be through Fanzai.
Advertiser editor Gary Lawrence said: “They just want to control media output for the club and don’t want journalists asking questions. All interviews are conducted by the PR team and journalists aren’t made welcome.”
Fanzai describes itself as the social platform for football players and football clubs and is available as an app for smartphones.
Head of sport at the website Total Swindon Sam Morshead wrote about the new arrangement today.
He said: "For whatever reason, most likely found somewhere in the rubble of the News Of The World, the public love to hate what’s written in the press, and the men and women who write it.
"Nowadays, Swindon Town, it appears, are much the same. They seem to be plagued by apprehension, insecurity, control freakery or a combination of all three. They appear to be staunch advocates of opaque customer service and dictated narrative.
READ MORE: http://www.pressgazette.co.uk/swindon-town-fc-extends-local-press-ban-all-media-it-signs-fanzai-app?utm_medium=email&utm_campaign=2015-07-14&utm_source=Press+Gazette+-+Daily
E&OE google.com/+JulianBray Tel:+44 (0) 1733 345581 ISDN COOBE LINK: +44 (0) 1733 345020 IPHONE 0743 303 145 http://feeds.feedburner.com/BraysDuckhouseBlog .