Two former senior Endemol Shine execs have unveiled a production outfit focused on entertainment formats for TV, video and digital outlets. Youngest Media is being launched by ex-Endemol Shine chairman Lucas Church and Endemol Shine UK’s creative chief David Flynn, who both left the firm last summer.
The currently London-based production company will create and produce shows for broadcasters while also focusing on content for digital platforms and eyeing up branded content opportunities, including apps.
Julian Bray comments: "However with Peterborough rolling out the ultra fast CORE high speed digi network, it would make economic sense for Youngest Media to move out of crowded Soho and into our fair City. Needless to say we'll be pitching the dynamic duo, and introducing the highly talented DPiP coding and app. geeks to them just as soon as we can.... "
Lucas Church was CEO of Endemol UK and latterly Chairman of Endemol Shine UK. He also chaired Endemol Shine Group’s Commercial Board.
Flynn said: “Creatives want to work in an environment where their ideas have the best chance of being seen by as wide an audience as possible. By operating across television, video and products, youngest Media will champion the best ideas and get them out there quickly. Whether working with the biggest broadcaster or the youngest new platform, we’ll always aim for innovative content delivered to the highest quality.”
Church said “The best multi platform entertainment comes from knowing which ideas work best for each platform – and when to combine them. We’re committed to connecting directly with our audiences from day one and using that data to get a better understanding what works and doesn’t. It’s an approach increasingly used by brands and platforms and one which our industry will need to adopt, especially with the increasing financial risks being taken by creators as old funding models shift.”
Flynn, who was previously MD at Remarkable Television, was behind shows including The Million Pound Drop and BBC1 hit Pointless.
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